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Quirky pop-up We Built This City returns to Carnaby Street

I stumbled across We Built This City a few months ago.  It was a Friday evening and I found myself in that awkward position of needing to kill a bit of time, but couldn’t be bothered  to drag myself to the nearest Starbucks for an extra hot chai latte and the wi-fi.  So I strolled along Carnaby Street, popping briefly into Monki for a pair of new earrings, and eventually found myself gravitating toward’s WBTC’s chaotic graphic display, all the more intriguing because of the bold, creative references to London:

Just discovered this wonderful, alternative souvenir store on Carnaby Street. Seriously funky fresh.

A photo posted by Matilda (@megerecooper) on

It didn’t even dawn on me that the pop-up, which sells city-inspired gifts and souvenirs from over 300 home-grown designers and artists, wasn’t a permanent shop – so I was pleased to hear that it’s recently returned for the festive season.

Along with their usual fun stuff, they’ve now set up a Christmas shop offering cards, decorations and a Christmas jumper printing service in collaboration with London design duo RUDE (they’re ace) – and if you’re feeling creative, you can sign up to one of their creative workshops that include jewellery-making, the art of wrapping and even how to make a Christmas piñata.

How cute are these?  We Built This City staff rock the Christmas jumpers you can design yourself

How cute are these? We Built This City staff rock the Christmas jumpers you can design yourself

The shop is currently open and can be found at 56 Carnaby Street, but for more details, visit www.webuilt-thiscity.com

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