We’ve seen our fair share of pop-up cinemas in 2011, but the guys behind Secret Cinema are going one better with the launch of The Other Cinema – a global network of film screenings in alternative venues like town halls, prisons, hospitals, oil rigs (!) and parks. The aim is to bring back that warm and gushy feeling of heading to the local cinema with loved ones – and what better day to kick off than on Valentine’s evening with the legendary romance Brief Encounter? The launch event takes place in The Troxy in East London (the former Picture Palace), and audience members will be encouraged to go black-tie and bring a flower for a lover or a stranger (awwwwwww).
Brief Encounter will screen from 14th – 18th February, but for more info visit www.theothercinema.org