TCé meets: Martin Morales, founder of Ceviche

Matilda — Tue, 17 Mar 2015 11:31:54 +0000

LONDON (Reuters) – Five years ago, Martin Morales quit his job as the head of Disney Music and took on a self-assigned mission: championing the arts, culture and food of Peru. Especially the food.

The 42-year-old opened his first restaurant, Ceviche, in 2012 and a second, Andina, a year later. He’s also published an award-winning cookbook that has been translated into 10 languages.

Morales spoke to Reuters about his plans to open another Ceviche soon, and his tips for making one of Peru’s national dishes.

Q: Was it always your ambition to expand Ceviche?
A: Not really. I think we were really surprised by the success of Ceviche in Soho, and it’s been my dream to have a restaurant like Ceviche on Old Street, all on one floor, showcasing the very best from Peru and from the chefs in my team, who are super-creative. It brings together a ceviche bar, a pisco bar and a craft-beer element, as well as an art gallery with about 50 works of contemporary Peruvian artists; it’s just a dream come true.

Q: What was the Peruvian food scene like in London before you launched three years ago?
A: It didn’t really exist. There’s been the odd restaurant over the last 30 years in the UK, but they’ve mainly been community restaurants, nothing that would be exciting for an international audience. So that was our challenge, to make the best restaurant of Peruvian food. It was against the odds because nobody had done this before. When we tried to talk about the idea, nobody wanted to invest in it. Nobody even knew where Peru was!

Q: In terms of the cuisine itself, what makes it unique?
A: Peruvian food is very deep; it’s very layered. It’s like an onion with a core and different outside layers. That’s because our heritage goes back thousands of years. There’s an indigenous tradition but there’s a migration of Spanish, Italian, Chinese, Japanese and African people who have enriched Peruvian food. It’s about variety of ingredients, a variety of dishes, an explosion of flavours, and some ingredients that you never tried before.

Q: Do you have a favourite dish or ingredients?
A: I like a couple of key ingredients and a couple of key dishes. Ceviche is our national dish. It’s a customer favourite. It’s zingy and fresh; and it represents us as a culture. There are many varieties all over the Americas, but I think we’ve got the best recipe.

Q: Do you feel Peruvian food has arrived yet?
A: It’s just the beginning. Like any great cuisine, we’re scratching the surface. When you think of how far we’ve come with Japanese cuisine, or even Chinese cuisine or French cuisine, there’s a lot more to discover, so I’m excited about the journey ahead.

Tomato and rocoto chilli chutney
Ingredients:

200g chopped tomato
80g chopped red onion
2g garlic puree
2g finely chopped ginger
30g rocoto paste
15g brown sugar
15ml white vinegar
4g cinnamon stick
1g cloves

For the bouquet garni:

5g fresh coriander
5g fresh mint
10g fresh spring onion, the green part

Put the bouquet garni ingredients in a small cheesecloth and tie the top with a piece of unwaxed kitchen string.
Directions:

Tip all the chutney ingredients into a large heavy-based pan and bring to a gentle simmer, stirring frequently.
Simmer for 30 minutes or until the mixture turns dark, jammy and shiny.
Once the chutney reaches the right consistency, pour it into a container and add the bouquet garni and the cinnamon stick.
Allow to cool before covering. The chutney will keep for six weeks.

(Editing by Michael Roddy and Larry King)

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Ceviche – The Cultural Exposé

TCé meets: Martin Morales, founder of Ceviche