By some strange twist of fate, the preclude to the ‘teddy bears with hearts’ day is Friday 13th, the day Jason ran riot in the campsite and unlucky things happen to unlucky people: perfect timing for those who need to celebrate with a hint of ‘My Bloody valentine-style’.

The Museum is the latest in a long line of cultural institutions to adopt the ‘late’ formula; events position themselves around specific holidays or commercial concerns of the moment and reflect on how these events have been represented in branding and advertising terms.

Thankfully this Museum’s lates sound a little less dry than the usual events offered by its more austere counterparts. Promising to appeal to both singles and couples by focusing on the tragedy & comedy of this fateful celebration, tonight’s event will take a tongue in cheek look at the loneliest and loveliest of Valentine consumerism. Rest assured its not all capitalist take, take take though, you can expect at least one free cocktail on arrival! But what else?! Well, more themed cocktails, a host of live entertainment, a Time Tunnel challenge with a goody bag prize and even a bit of dancing. Not bad for a museum night. Tickets are a must and available from the museum website. (Words: Laura Thornley)

For more info visit: www.museumofbrands.com/whats-on

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